It seems like there is no man in the world who has never heard about McDonalds. And it’s more than just a fast-food, it’s reflection of the epoch, it’s a pattern of the perfect business idea and its realization and it’s a history. One can dispute about its significance and value, but noone can deny an excellently built business strategy. As a company with more than half a century history, McDonalds Corporation proved itself as a sustainable enterprise that can be considered as an object of research. Professional Research Paper Writers have already worked on a couple of orders where McDonalds played the main role. For all research paper writers, who are writing about fast-food enterprise, the following outline made by professionals will be very helpful:
How did this simple idea to sell hamburgers come to minds of Dick & Mac McDonald? History section will answer this question as well as tell about Ray Kroc and franchising. Professional Research Paper Writers remind you to provide statistical data about employees and annual income of the McDonalds Corporation in this chapter.
What do you sell? – is the question that research paper writer is about to answer talking about the concept of this company. Writing a research paper spread the word about their philosophy.
- Business Model
Have you ever heard that only 15% of McDonald’s restaurants are owned by McDonald’s Corporation directly, thus the rest are franchised? Professional Research Paper Writers suggest you to explain a reader what is the difference between McDonald’s business model and the one typical for other fast-food chains.
- Distribution in the World
Do you know that McDonald’s in UK isn’t the one in Australia, though they can offer the same menu? This section will discuss regional facilities of the huge corporation.
Despite all the recognition of youth and yearly increasing revenue, McDonalds has to improve its service and offer every day to be competitive among other fast-food chains. Writing a research paper, don’t forget to tell about competitors and general competition in the industry.